Joe is an Arizona native whose family dates back to 1750 in what is now Tubac, AZ. He grew up in Casa Grande and moved to Tempe in 1986 at which point he started his Optical career following in his Granddad’s footsteps as an Optician, and has worked in all aspects of the Optical industry, including working for several frame distributors as a Rep and has extensive knowledge in both lenses and frame styling. Joe has a talent for helping his patients find the perfect frames and lenses based on their style and needs and stays informed in the latest fashions and trends. He loves biking (he also worked in a bicycle shop on weekends for eight years), trail running, kickboxing, and being outdoors when he’s not in the office.